Jun 21, 2021  
Student Catalog 2017-2018 (Archived) 
Student Catalog 2017-2018 (Archived) [ARCHIVED CATALOG]

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BOT 1473 - Introduction to Marketing

3 Semester Hours Semester Hours

This course surveys American and international marketing systems in the development, pricing, distribution, and promotion of products and services. Concepts, practices, and policies of manufacturers, wholesalers, and retailers are included. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented in group and individual cases

  3 lecture hours

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