Sep 26, 2020  
Student Catalog 2020-2021 
    
Student Catalog 2020-2021
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BOT 1473 - Introduction to Marketing

3 Semester Hours Semester Hours


This course surveys American and international marketing systems in the development, pricing, distribution, and promotion of products and services. Concepts, practices, and policies of manufacturers, wholesalers, and retailers are included. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented in group and individual cases

  3 lecture hours



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